The Kellogg Company has agreed to pay $4 million dollarsto settle a class action lawsuit over a misleading advertising campaign for its popular Frosted Mini-Wheats cereal. Follow federal regulations when making “healthy” claims regarding cereals; Remove “lightly sweetened” claims from Frosted Mini-Wheats and Smart Start cereal boxes; Not represent that cereals have “No High Fructose Corn Syrup” or make other similar claims; and, Only use “wholesome,” “nutritious,” “benefits,” or other similar words to describe specific ingredients or nutrients and not to describe the cereals themselves. A $31 million settlement in a California lawsuit will force Kellogg to significantly change its marketing. According to the settlement terms, the company agreed, for a period of two years, to remove “Heart Healthy” representations from boxes of Smart Start and only display “Heart Health” claims on the bottom half of boxes of Raisin Bran. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Ruffles Baked Cheddar and Sour Cream Potato Chips, Teas’ Tea Organic Pomegranate Blueberry Green Tea, The Cost of Automobile Insurance from Hartford Underwriters Insurance, Optifiber Natural Prebiotic Fiber Supplement. @RKSlaughterFTC says at least 3 on FTC, including herself, think it would be "a great idea" to investigate AdTech, spec…, Operation Corrupt Collector cracks down on illegal debt collection tactics ftc.gov/news-events/bl…, UW researchers clicked ads on 200 news sites to track misinformation and here's what they found homes.cs.washington.edu/~ericzeng/ConP…. For more of TINA.org’s coverage of Kellogg’s, click here. CA.). Join the conversation about false advertising and deceptive marketing. Food giant Kellogg’s has been banned from telling consumers that its Special K cereal is “full of goodness” and “nutritious” in UK ad campaigns. 2016: A false advertising class-action lawsuit was filed against Kellogg alleging that the company deceptively markets its name brand Raisin Bran, Smart Start, Crunchy Nut, and Nutri-Grain products as healthy, nutritious, and wholesome when, according to the complaint, they contain high amounts of sugar and, as a result, increase the risk of chronic diseases, including diabetes, cardiovascular, and obesity. Receive news, updates and the latest ad alerts. Consumer Information, RT @CarolOnAdvLaw: . (Plaintiffs filed an amended complaint in 2019.) (Hadley et al v. Kellogg Sales Company, Case No. Kellogg Company, the world’s leading producer of cereal, has agreed to settle Federal Trade Commission charges that advertising claims touting a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law. The company also agreed, for a period of three years, to: if more than ten percent of the calories in one serving of a cereal comes from added sugar. The amount of each class member’s cash award or voucher depends on the number and type of cereals they purchased. 3 years ago, the company was also cited for advertising that eating two bowls of Kellogg’s Special K was clinically shown to help you lose weight. 2016: A false advertising class-action lawsuit was filed against Kellogg alleging that the company deceptively markets its name brand Raisin Bran, Smart Start, Crunchy Nut, and Nutri-Grain products as healthy, nutritious, and wholesome when, according to the complaint, they contain high amounts of sugar and, as a result, increase the risk of chronic diseases, including diabetes, cardiovascular, and obesity. Sign up for our newsletter and receive news, updates, and the latest ad alerts. Class-Action Tracker Published on February 24th, 2020 |