Kellogg Canada is the latest major brand to sign a deal with Major League Soccer (MLS) Canada. The sponsorship makes Kellogg the official snack of the league with brands including Pringles, Rice Krispies, Pop-Tarts, Eggo, Nutri-Grain and the new-to-Canada Cheez-It getting visibility during broadcasts of MLS matches on TSN and TVA networks. reserved. Christine Jakovcic, vice-president of marketing and nutrition of Kellogg Canada, said: ”From contesting, to in-game sampling, to a $100,000 (€91,400) financial commitment to local youth soccer programs, and more, we look forward to working in partnership with MLS to bring unique, exclusive experiences to Canadian soccer fans from coast-to-coast in 2020.”. sports

Together, MLS and Kellogg will bring Canadians exclusive opportunities including a series of exciting sweepstakes with premium MLS prizing. Promotions in retail locations across Canada will focus on Kellogg’s participating snack brands and include in-store POS, display and on-pack promotions. The company addresses the sponsorship issue on its corporate website. About Cookies on this site: Cookies are very small data files that are stored on your computer or mobile devices when … It also allows us, in partnership with MLS, to serve passionate soccer fans across Canada who are hungry to get closer to the game they love.”. By clicking OK or continuing to use the website you are agreeing to the use of these cookies. This website uses cookies to improve your experience and for advertising services. Park House, 116 Park Street, London, W1K 6AF, UK, 1001 Brickell Bay Drive, Suite 2306 (23rd Floor), Miami, FL 33131, USA, 3 Temasek Ave, Centennial Tower #18-01, Singapore 039190, Insight and analysis for top decision-makers in sport. This is standard practice for websites. Our Story We know you’re keen to learn more about us . From connection plan innovation and new ad opportunities to research and ratings. This will be activated across social and digital platforms and extends to a series of competitions offering MLS prizes, as well as in-stadium fan experiences and promotions in retail locations across Canada.

Site designed and built by sponsor them, including databases of deals, decision makers and activations. For example, we use cookies to collect … More info. The company does not list any specific sponsorship requirements or ask for specific information. Recent class data indicates that approximately one-fourth of all applicants are fully sponsored, with others partially or non-sponsored (self-funded). Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene. The MLS announced a multi-year extension to that agreement 12 months ago.