Here’s a short list of some of the cereals introduced in the 1950’s that we’re still enjoying today. Some of the “cards” were issued as sets or in a series, the earliest dating to 1934-1935. Brand-name cereals made by Kellogg’s, General Mills, Post Foods, Quaker Oats, Malt-O-Meal, and even Nestlé have been in our lives forever. After a time, the cereal was more simply named Wheaties. Jimmie Foxx, Baseball 1935 Billy Herman, Baseball And there’s nothing better than a big bowl of Wheaties with plenty of milk or cream and sugar. But I want my food to taste good, too. Elinor Smith, Aviator PopHistoryDig.com, March 29, 20010. amzn_assoc_placement = "adunit0"; 11 in the series, and in this case, still un-cut from its box. Athletes appearing on the front of the Wheaties box would not begin until the 1950s. Wheaties also issued at least ten series of its baseball cards in the 1930s. Kellogg's, Post and General Mills waged war with their animated tigers, panthers and pilots. Article Citation: amzn_assoc_placement = "adunit0"; And Wheaties not only featured baseball players in its 1930s marketing, but also other athletes, some of whom have already been mentioned — Elinor Smith, Ellsworth Vines, and Babe Didrikson. Jimmie Foxx of the Philadelphia Athletics on a 1934 Wheaties box. Paired with some Saturday morning cartoons, these cereals were a highlight of childhood. Breakfast cereals have filled cupboards, graced kitchen tables and been munched by people getting dressed/looking for their keys/rushing out the door since the mid-1800s. It furnishes over 50% more body building protein and a greater percentage of minerals and such grains as corn and rice.”, “Try Wheaties. Breakfast cereal ranks number four in the top ten packaged goods in U.S. retail stores. Dizzy Dean, Baseball Initially, and for nearly the next twenty years, the athletes were depicted on the back of the Wheaties box or on its side panels. But baseball became a mainstay of Wheaties in the 1930s and a key part of the “Breakfast of Champions” broadcast package. Your email address will not be published. At the bottom of the Carl Hubbell advertisement, along the margin, are small photos of nine other athletes, outlined in different colored stars, who by then had also endorsed “the breakfast of Champions.”  These include: Lefty Grove, a pitcher for the Philadelphia Athletics and the Boston Red Sox; Jimmie Foxx, the famous hitter who also played with the Philadelphia Athletics and Boston Red Sox; Mel Ott of the New York Giants; Lefty Gomez, a pitcher with the New York Yankees, and others.