Even if logos are changed — like Aunt Jemima was modernized in the late 1980s — what impact does its history have on people? as well as other partner offers and accept our, Visit Business Insider's homepage for more stories, Sephora is the first major retailer to answer a fashion designer's call for 15% of store items to be from Black-owned businesses, PepsiCo's pancake brand Aunt Jemima will no longer use its picture of a Black woman or the name "Aunt Jemima.".

All rights reserved (About Us). “She is deeply rooted in the cultural imagination as having everything to do with the service role African American women will play in white people’s lives,” she explained.

The Aunt Jemima brand of syrup and pancake mix is getting a makeover in an effort "to make progress toward racial equality." Aunt Jemima's parent company, Quaker Oats, has officially decided to change the name and logo of their beloved maple syrup, after 130 years of evoking tremendously racist undertones. Click to Read More V • T • E READ MORE: B&G has also announced plans to work with culinary schools to “help support and aid in the development of African American and Latinx candidates through various scholarship and other initiatives.”. The mammy archetype inspired the character and later brand of Aunt Jemima. To see a timeline of the history, visit the brand's website. On 17 June 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name is to be scrapped along with its logo and branding. Quiz: How much do you know about the FBI. Aunt Jemima brand to receive new name, logo amid anti-racism protests, Aunt Jemima brand to change name and logo amid anti-racism protests, WATCH: Aunt Jemima brand to change name and logo amid anti-racism protests, Here are the key takeaways of the 1st U.S. presidential debate, Coronavirus face coverings under the nose equivalent to 'not wearing a mask': experts, Trudeau says it’s important to get answers on deaths in police custody, Woman killed, man hurt in shooting at Florida Amazon fulfillment centre, 5.9-magnitude earthquake near Taiwan sways buildings in Taipei, 'I don't want to pay taxes,' Trump says while disputing NYT report in debate with Biden, 'Shut up man': Trump, Biden clash, interrupt each other during U.S. presidential debate, Liberals unanimously survive first confidence vote with coronavirus benefit bill, Fact check: A look at claims Trump, Biden made during 1st U.S. presidential debate, US Presidential debate: Biden presses Trump to release his tax returns after Trump claims he's paid 'millions', U.S. election: Trump, Biden set to face off in 1st presidential debate of 2020, US Presidential debate: Biden said 'everybody knows' Trump is a liar, US Presidential debate: Biden tells Trump to 'shut up!' It’s been around since the late 1800s. (TODAY) Riché Richardson, an associate professor of African American literature in the Africana Studies and Research Center at Cornell University, has been calling for the change since she wrote a 2015 editorial for The New York Times titled "Can We Please, Finally, Get Rid of 'Aunt Jemima?'" The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local.