Additional resources on Facebook Analysis, Copyright © 2020 quintly. Dashboards are currently in the Beta mode and allow you to use only one basic type of graphs. Facebook Analytics works with more than one kind. Subsequently, this step is about choosing the right metrics and KPIs to effectively measure your goals. You can see various distinct spikes above.

You can create a slicer visualization to filter the chart data to different time frames. You can easily spot the answer to this question by looking at the Fans Change metric above, finding two major peaks for Verizon. You move the line from left to the right, and by that, you change the size of the percentile, the exact value of frequency you can then read right from the floating chart legend. Tip: Also look at the reach metric for a longer period to see if you have gains or losses over the long run. Alexa is a former Content Marketing Associate at G2. Create reports that are tailored specifically to their goals and recipients. Assess data on your current Facebook performance, 2.

Once you have created all your desired segments, you can dive into the actual reports. All reports mentioned in this article and also others will be hopefully soon possible to arrange in custom dashboards. I will then give a little introduction on how to create an effective Facebook report. Move the slider handles to select different date ranges, and note how the chart data filters accordingly. Just from looking at this graph, you’d be able to decide when to post your most important content. A good starting point for me is to get an overview of the own performance by looking at some more general metrics. This report tells you how big is the upper fraction of users, which performed chosen action even during the chosen period with particular minimal frequency. Looking for a job? The added value of Facebook Analytics is simply the fact, that it aggregates all the information on the one place and visualise them in a simple and eye-catching way.

This document helps you implement Facebook Analytics by integrating the Facebook SDK into your Android app, iOS app, or your website. The table changes to a bar chart showing the number of comments per post. You can display any funnel you want, under one condition, you have first implemented a Facebook event for it. However, the early euphoria of quick success is a thing of the past. The more you study it, the better you can understand who your audience is, where they live, what content they like, where your ads should be placed, and which strategy you should implement when communicating with them. After doing the initial data assessment and deriving aims for your social media marketing, you need to choose the right KPIs and subsequent metrics that really measure your goals. You’ll be able to see how your posts have been resonating with your audience. The relationship “client-agency” will be much happier, after Facebook push this issue little bit further and allows to use the full potential hidden in this tool. For our example, we can see in the Fans Total metric that Verizon is leading the pack by roughly one million fans, with AT&T coming in second and T-Mobile coming in third. Probably one of the most crucial functions. Select # Count of id, and then select OK. To filter out the blank rows, select message is (All) from the Filters pane, select Select all, and then select (Blank) to deselect it. The column heading changes to object_link.connections.comments. If you operate in the e-commerce field, the segments of the biggest interest for you are probably: For the creation of a segment, choose the desired event, in our case “purchase” and you further narrow the audience thanks to the event’s parameters; frequency and value. Ads data, just like data for reach, is also private, so you can only see it if you have advertisement rights for the specific profile. How to Use Facebook Analytics. As often as reach is discussed in blog articles, one could certainly think so.

Now in Business Factory I have begun to view the world with a more "sober"outlook and focusing more on performance advertising on Facebook, instead of content marketing.

From the Power Query Editor window, select the Number of comments column, and change the data type by following one of these steps: The icon in the column header changes to 123, denoting a Whole Number data type.