We want it to be easy to choose, ‘That’s what I want.’ ”, The men went to the Sweetgreen lab, maneuvering past the lunchtime crowd—the lab is in the back of a restaurant that’s open to the public—to an area behind the main kitchen. The other day, Jonathan Neman, the C.E.O. With investors chasing the next Shake Shack, companies like Sweetgreen (which has 90 locations) and Joe & the Juice (with nearly 300 locations and plans for a $1.5 billion IPO in 2019) seem to be rushing into high valuations just to drum up buzz. Finally, Sweetgreen will use some of the new funds to continue supporting the Reimagining School Cafeteria’s program it does in partnership with FoodCorps to get healthier foods into school cafeterias. (Sweetgreen tracks user data.) He wore a short-sleeved version of chef’s whites. ONLINE ONLY

“Let’s see how people react,” Gleason said.

Located at 1007 South Congress Avenue, the fast-casual restaurant will be similar to the other Sweetgreen locations but with an emphasis on Austin-inspired design.. Nic Jammet, Sweetgreen co-founder and chief concept officer, tells Eater, “We’ve been drawn to Austin for some time and South …
© 2020 Condé Nast. Halfway through into its first month on the menu, Sweetgreen’s demographic of upwardly mobile and influential fans are literally eating it up. “It’s a first for Row 7, and for our farmers, and we’re going to see how it sells, but we have a good feeling about it,” he told Eater just before the launch. All bases are gluten-free.


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In a video defending the decision, which never aired, he said, “If you were a Rad Thai fan, it wasn’t necessarily because of the shrimp. (Sweetlife ended its marquee run in 2016, but continues to host smaller shows.).

Four years into its run, with only a handful of locations open on the East Coast, the brand launched a music festival: Sweetlife kicked off in 2011 with the Strokes, Girl Talk, and Lupe Fiasco headlining. In a bid to boost online orders, the chain is launching a new digital menu section today dubbed ‘Collections’ that gives customers suggestions on how to build a bowl based on their dietary preferences and restrictions. The company also pioneered use of blockchain technology for its supply chain, which means it has systems in place that trace each fruit and vegetable from farm to consumer. An all-you-can-eat Taco Bell. Perhaps no other fast-casual brand on the market is so well-aligned with its consumers. What if McDonald’s had come up in the Facebook age? Domenico DeMarco has been making pizzas at Brooklyn’s famous Di Fara Pizza since 1965. [Social media] really created this pattern of looking at food as art or food as an image versus just food as nourishment.”. “We like to make a lot of our decisions on the foundation of data... it’s always art and science.

Premiums include everything from local cheeses to vegan-friendly proteins. “I think salad’s just, like, a great platform for it.” He forked a bite of the Chicken Pesto Parm.

Gleason noted that Sweetgreen’s smartphone app makes it possible to custom-order an approximation of the OMG Omega. A modern, minimalist slinger of chopped salads, Sweetgreen strives to get everyday Americans excited about greens. All rights reserved. To date, Sweetgreen has collected $325 million from investors including Revolution Growth and Shake Shack founder Danny Meyer. © 2016–2020 The Spoon. “I mean, it’s insane,” says restaurant investor Elaine Chon-Baker of Mokja Ventures of the brand’s “unicorn” status — a distinction given to privately held start-up companies that reach a $1 billion market value.

Post was not sent - check your email addresses! “There’s all of us, this percentage of people that are adventurous eaters, or whatever you want to call us, who feel like, ‘Oh, yeah, tofu in there makes total sense.’ But the rest of the world is not ready for tofu in a salad.” He laughed. SG EXCLUSIVE, roasted chicken, tomatoes, parmesan crisps, shaved parmesan, shredded kale, chopped romaine, lime squeeze, caesar dressing, roasted chicken, avocado, tomatoes, red onions, shredded cabbage, tortilla chips, spring mix, chopped romaine, lime squeeze, lime cilantro jalapeño vinaigrette, blackened chicken, pickled carrots + celery, tomatoes, cilantro, blue cheese, za'atar breadcrumbs, shredded kale, chopped romaine, sweetgreen hot sauce, caesar dressing, roasted sweet potatoes, spicy broccoli, tomatoes, raw beets, shaved parmesan, parmesan crisps, shredded kale, chopped romaine, lime squeeze, caesar dressing sweetgreen simple, seasonal, healthy salads and grain bowls made in-house from scratch, using whole produce delivered that morning. And the biggest player, Sweetgreen, is valued at $1.6 billion. Neman, thirty-three, who started Sweetgreen with two Georgetown University classmates, in 2007, wanted to forestall the potential fallout from the new menu, which was introduced in the restaurant’s eighty-seven locations, in March, by reviewing a contingency plan that he began working on last year. “It’s lettuce.”, The freshest news from the food world every day, Sign up for the It has to do with decision fatigue. To revisit this article, visit My Profile, then View saved stories.