This will enable more transparency and understanding for users working on a project together. Migrate Atlassian Server & Data Center to AWS. We gave them the ability to write and ship code effectively into the product. Matt: If you were to start a marketing team from scratch at a SaaS company tomorrow, what would be the first few positions that you would hire for? I actually began my career in technology sales. Here’s what you need to do about it. Is there another team that owns the leads number? Jay: I think I probably would look for generalists, so people I think that have either the capacity or the capability to move broadly across disciplines so they can learn really quickly. Matt: I remember back when I started, you guys were only at 90 people. I think if Costco did have people that were focused on selling more TVs, they would definitely have to charge more for them. How can we marry what we do with what they’re seeking? A lot of time coaching. Atlassian serves customers internationally. What are the different channels that I can use to get their attention?” Then, not to overload this person with too many things, but I think also somebody that’s a little bit out of the box. If your active usage isn’t growing, then there’s a really good probability your traffic and your trial volume will also not grow in the future. You can go to a local showroom and the person there doesn’t really care if you buy the products. Jay Simons is the president of Atlassian, a 12-year-old SaaS company that makes household name productivity tools like JIRA, HipChat, Stash, and Confluence.

That’s pretty exciting. It gave users and partners an opportunity to network with others who are passionate about Atlassian applications and strategize ways to grow and improve their functionality.

The event kicked off with a few updates from the Toronto AUG and a brief intro by Ashley Edwards from Atlassian. You wasted the company’s money and you actually, in some cases, may have impacted your colleagues’ metric of trial growth because you’re going to make the conversion rate look poor.

JIRA: Users can link to Trello cards from within JIRA. We’re pretty thoughtful about not trying to over complicate the marketing of our products, by encouraging the customer to adopt too many things too quickly. Someone who thinks really creatively about ways to get people’s attention, like not the unconventional because the unconventional is easy. I would spend a lot of time thinking about positioning, working with product marketers on refining copy. I think that’s actually what most customers want. Enterprise software doesn’t need to be different. I think that’s one of the reasons. That can be really meaningful over the long run. Tesla famously publishes exactly what the car is going to cost and they don’t discount. We’ve had 3 successive years of acceleration, which I think is unusual for a company of our size. If you think of yourself as a buyer, the reason that you need to talk to a person is when it’s too hard to answer the question yourself. I’m the President of Atlassian. It’s a skill or a muscle that they’re really, really adept at.

Scott Farquhar, We had a design and development team because naturally the web is a really important broad channel for us to reach a large part of the market. Right? As a marketer, you’ve actually got to run the ball all the way down the field. Jay joined the company in 2008 as vice president of sales and marketing to lead Atlassian's pioneering efforts to develop a high-velocity, low-touch sales model. Jay: A lot of hard work.

Jay: I think we added over 700 people in the past year – we just crossed the 1500 employee mark worldwide.