Portsmouth OH used to get 3 Columbus channels, 6 Huntington-Charleston channels and one Cincinnati channel on cable. Interesting-I don't think I've ever seen a map of radio markets before. They were bought out by A.C. Nielsen a few years ago. A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.
As noted above, Nielsen helps radio and TV programmers gain insights into what people actually watch and listen to. Please visit the Geographic Licensing Schemes web page for additional area/auction maps. VAB invites you to join the discussion amongst our fellow members and industry leaders.
Reaching the largest target audience for your PR client involves understanding geographic and demographic constraints and media opportunities within them. Duncan's American Radio Ratings Summaries: Books about Ratings from their inception to the present era: R&R Ratings Directory: Nielsen Arbitron Radio Market Maps: Duncan's 1975-2002 Ratings History: Hooper, Crossley, Pulse, ARB : Puerto Rico Ratings Pulse and others
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That's due to the fact that a lot of the stations' transmitters being in Baldwin County, the county between Mobile and Pensacola. I'm just not that knowledgeable about how the definition of media markets affects consumers. VAB is the voice of the video industry. I've always been interested in trying to assign every county in the U.S. to one and only one radio market.
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