Read on. Given the context it is plausible that Thomas coined the slogan himself. What's the origin of the phrase 'When the going gets tough, the tough get going'?

Joseph P Kennedy was a businessman and investor. the squeaky wheel gets the grease ❯❮ run for cover. In such harsh conditions, he managed to save not only himself but also the lives of many innocent children.

The phrase is found in US newspapers throughout the 1950s, mostly with reference to sports. There is a famous expression in English: When the going gets tough, the tough get going – meaning when the situation becomes difficult, the strong will work harder to meet the challenge. Subscribe to our new updates in your email. It appears to come from American football parlance, with the earliest published sources in the 1950s, including an article in the Corpus Christi Times quoting local football coach John Thomas in 1953, and from a 1954 article in the Santa Cruz Sentinel-News quoting coach Francis William Leahy. Definitions by the largest Idiom Dictionary. Origin of this phrase This proverb is widely believed to originate in the early twentieth century with Joseph P Kennedy, who was the father of the US president John F Kennedy.
The life of the people in the medieval times was hard since people were more inclined towards superstitions rather than science. The article then lists several uplifting slogans that Thomas had coined to encourage the team, finishing with: As Thomas said: "When the going gets tough, the tough gets going.". By the 1980s it had become common enough in the wider community to spawn the parody version 'When the going gets tough, the tough go shopping', as here in this advice to teenagers from Len Albin, writing in Seventeen Magazine, December 1980: Take in an upbeat movie, get a change of scenery, find a new hobby to occupy your attention, or follow the popular adage, "When the going gets tough, the tough go shopping.". Sometimes, when we are in a tough situation, inspirational quote or saying can … 'When the going gets tough, the tough get going' means that, when times are difficult, those with resolve don't give up but are stimulated into action. to become tougher than the situation in order to be able to overcome it, to deal with something in a manner that proves that a person is tough enough to be able to handle it, to solve something in an able manner which was perceived to be more difficult than the person's ability, The company secretary handled the objections very calmly and politely. ; Example: He had to learn the alpha and omega of the subject before he could even begin his research.
Joseph P Kennedy was a businessman and investor. For him, it is true. [1][non-tertiary source needed], In the early 21st century, the phrase is used as a management motivational talk and is popular in many self-help books. Bless your soul. It originated in the USA, apparently as a motto adopted by football coaches. 'When the going gets tough, the tough get going' means that, when times are difficult, those with resolve don't give up but are stimulated into action. The first example that I can find of it in print comes from the Texas newspaper The Corpus Christi Caller Times, September 1953, which reports on a speech made by John Thomas, the coach of the Green Hornets football team: John Thomas, who has been coaching the Green Hornets for 17 years, tore down the house as he mixed philosophy with wit, in as fine a speech as the Quarterbacks will hear all year. Definition of when the going gets tough, the tough get going in the Idioms Dictionary.