We are givers. STB data provides complete household viewership, better identity match rates, more accurate program and channel identification.

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70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index, Targeted Advertising, Data Enrichment + 2 more. “VideoAmp’s commingled TV dataset, which combines multiple linear viewership data sources to achieve greater scale and granularity, is what marketers urgently need to help address the cross-platform measurement challenge. “Perhaps more importantly, the modular data processing and warehousing system VideoAmp has created for event-level TV data could provide the foundation for an industry-wide true census dataset to enable the future of audience-based TV planning and measurement for both the buy and sell-sides.”, “Marketers have long desired to gain a unified and holistic view of viewership in order to plan and measure audiences more effectively,” said Maggie Zhang, EVP, Video Research and Insights at Dentsu Aegis Network.

TiVo’s extensive deterministic viewership data can help measure your campaigns, drive audience loyalty and increase inventory efficiency. ACR data provides fast data delivery, a wide geographic reach and supports ad fingerprinting for fast detection. 3+ million active households and coverage in all 210 DMAs, updated daily and constantly growing.

At DISH Media, we are excited to see emerging technology like VideoAmp’s, because it ultimately modernizes and advances the TV advertising industry.”. Increase the accuracy and impact of your CTV campaigns with Throtle Connected TV.

ACR data provides fast data delivery, a wide geographic reach and supports ad fingerprinting for fast detection.

They are headquartered in United States of America.

Since launching our internal brand tool in June 2019, Brandfolder, there have been 2,500+ asset downloads. Randy Laughlin, SVP of Business Development at VideoAmp said, “We recognized that all individual datasets have flaws — incomplete household viewership, inaccurate program and commercial detection, insufficient scale, and more. VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies. We are adventurous. They are headquartered in United States of America. This method both saves on media investments while optimizing reach and frequency at the household level.

TVEyes is a data provider offering TV Viewership Data.

We are excited about the great potential of pairing VideoAmp’s TV dataset with Dentsu’s M1 audience data to help better optimize our clients’ video investment.”, “As we embrace massive transformation across the pharmaceutical industry, Publicis Health Media is constantly exploring new technologies, capabilities, and perspectives that enable us to deliver enhanced value for our clients,” said Andrea Palmer, President at Publicis Health Media. Anonymized STB return-path data, including live and time-shifted TV viewing.

Accurate, deterministic and extensive linear and non-linear TV data. Additionally, our variety of partnerships differentiates us in a significant way and we’re looking forward to continued growth and providing new value to our customers in 2020.”. Its mostly used by marketers e.g. “The inclusion of our rich data in VideoAmp’s new offering creates a more effective Data Driven Linear platform, helping brands reach their audiences with greater precision and efficiency without compromising consumer privacy.

TiVo is a data provider offering Targeting Data, TV Viewership Data, and OTT (Over-the-Top) Data. We come from the heart. Alphonso is a data provider offering TV Viewership Data.

VideoAmp’s offering enables publishers to not only perform cross-screen forecasting more efficiently, but also balance yield and audience optimization, and package inventory with the guarantee that proprietary audience information is secure.

Our experts advise and guide you through the whole sourcing process - free of charge. Our most popular conference room host for VideoAmp meetings at HQ: Millennium Falcon with almost 58,000 minutes of meeting time hosted-to-date.

A little-known fact about TV viewership data sources: not all the households … “VideoAmp’s commingled TV dataset addresses the weaknesses in both types of event-level TV data – STB & ACR – and is a foundational component of OMG’s Omni TV planning and measurement tools,” said Jonathan Steuer, Chief Research Officer at Omnicom Media Group. All efforts provide an advanced capability in connecting advertising efforts to attribution and business outcomes.