Nielsen Catalina Solutionsの組織図には、 を含む Linda Dupree, Jeff Doherty そして Tom Eatonを含む7のエグゼクティブが表示されます。 × We use cookies to provide a better service. Attendance is free, and seats can be reserved at: TapInfluence is a leader and innovator in influencer marketing automation, connecting brands, influencers and consumers through trusted content. By tracking the in-store purchases of consumers who viewed these influencer posts, the study revealed significant results: incremental sales over the control group of $285 per 1000 pageviews, exposed consumers bought 10 percent more Silk products than the control group, shifting sales away from competitive products, and a return of $1.98 for every $1 spent.
New York, NY 10010 646-441-2004 Nielsen Investor Relations +1.646.654.8153 ir@nielsen.com Leading … The Company’s widely-recognized, leading brands distributed in North America include Silk®, So Delicious® and Vega™ plant-based foods and beverages, International Delight® and LAND O LAKES®* coffee creamers and beverages, Horizon Organic® and Wallaby Organic premium dairy products and Earthbound Farm® organic salads, fruits and vegetables. WhiteWave is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly-produced products. Through Instagram, Facebook, Twitter, YouTube, Vine and blogs, TapInfluence reaches over 1 billion consumers. TapInfluence and Nielsen Catalina Solutions Launch Collaboration for CPG Brands to Measure Sales Impact of Influencer Marketing Campaigns, WhiteWave Foods study uses in-store purchase data to complete first ever influencer marketing sales effect study. TapInfluence and Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend with in-store purchase data, today announced a collaboration that will allow CPG brands to measure the in-store sales impact of their influencer marketing campaigns. ABOUT CATALINA Catalina is a recognized leader in highly We integrate in-store purchase data from over 90 MM households with media exposure data from TV, online, mobile, print, radio and CRM to help consumer packaged goods advertisers, agencies and media companies define their most valuable audience, reach them with advertising and measure incremental sales from the campaign.
Attendance is free, and seats can be reserved at: https://www.tapinfluence.com/stateofinfluence. Available in the U.S. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. The campaign content has generated 1.1 million impressions and counting on blog posts alone.
The Company also holds a 49% ownership interest in a joint venture that manufactures, markets, distributes, and sells branded plant-based beverages in China. Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. The joint venture between Nielsen and Catalina has helped over 200 advertisers and 450+ brands optimize ad performance to drive revenue growth and increase return on ad spend. Rather than relying on basic profile data as the basis for choosing influencers with the right audiences, TapInfluence users can access detailed performance data for each influencer in the marketplace, including their cost per engagement based on prior assignments. 10 Nielsen Catalina Solutions reviews. We integrate in-store purchase data from over 90 MM households with media exposure data from TV It is a modern news platform, powered by community sourced content and augmented with directed coverage. Its popular plant-based foods and beverages brands in Europe include Alpro® and Provamel®, and its plant-based beverages in China are sold under the Silk® ZhiPuMoFang® brand.
Visit us at, The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce throughout North America and Europe. The Company also holds a 49% ownership interest in a joint venture that manufactures, markets, distributes, and sells branded plant-based beverages in China. I interviewed at Nielsen Catalina Solutions (Tampa, FL) in July 2016. As the number of impressions increase, the cost per engagement continues to decrease. This first study to measure the sales lift of an influencer campaign was fielded in September, and focused on a campaign conducted by WhiteWave Foods on the TapInfluence platform for its Silk® brand of plant-based beverages.
New York, NY 10010 646-441-2004 Nielsen Investor Relations +1.646.654.8153 ir@nielsen.com Leading … The Company’s widely-recognized, leading brands distributed in North America include Silk®, So Delicious® and Vega™ plant-based foods and beverages, International Delight® and LAND O LAKES®* coffee creamers and beverages, Horizon Organic® and Wallaby Organic premium dairy products and Earthbound Farm® organic salads, fruits and vegetables. WhiteWave is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly-produced products. Through Instagram, Facebook, Twitter, YouTube, Vine and blogs, TapInfluence reaches over 1 billion consumers. TapInfluence and Nielsen Catalina Solutions Launch Collaboration for CPG Brands to Measure Sales Impact of Influencer Marketing Campaigns, WhiteWave Foods study uses in-store purchase data to complete first ever influencer marketing sales effect study. TapInfluence and Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend with in-store purchase data, today announced a collaboration that will allow CPG brands to measure the in-store sales impact of their influencer marketing campaigns. ABOUT CATALINA Catalina is a recognized leader in highly We integrate in-store purchase data from over 90 MM households with media exposure data from TV, online, mobile, print, radio and CRM to help consumer packaged goods advertisers, agencies and media companies define their most valuable audience, reach them with advertising and measure incremental sales from the campaign.
Attendance is free, and seats can be reserved at: https://www.tapinfluence.com/stateofinfluence. Available in the U.S. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. The campaign content has generated 1.1 million impressions and counting on blog posts alone.
The Company also holds a 49% ownership interest in a joint venture that manufactures, markets, distributes, and sells branded plant-based beverages in China. Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. The joint venture between Nielsen and Catalina has helped over 200 advertisers and 450+ brands optimize ad performance to drive revenue growth and increase return on ad spend. Rather than relying on basic profile data as the basis for choosing influencers with the right audiences, TapInfluence users can access detailed performance data for each influencer in the marketplace, including their cost per engagement based on prior assignments. 10 Nielsen Catalina Solutions reviews. We integrate in-store purchase data from over 90 MM households with media exposure data from TV It is a modern news platform, powered by community sourced content and augmented with directed coverage. Its popular plant-based foods and beverages brands in Europe include Alpro® and Provamel®, and its plant-based beverages in China are sold under the Silk® ZhiPuMoFang® brand.
Visit us at, The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce throughout North America and Europe. The Company also holds a 49% ownership interest in a joint venture that manufactures, markets, distributes, and sells branded plant-based beverages in China. I interviewed at Nielsen Catalina Solutions (Tampa, FL) in July 2016. As the number of impressions increase, the cost per engagement continues to decrease. This first study to measure the sales lift of an influencer campaign was fielded in September, and focused on a campaign conducted by WhiteWave Foods on the TapInfluence platform for its Silk® brand of plant-based beverages.