Both of my parents, however, were still raised on oatmeal and cream of wheat rather than this iconic cold cereal. It was quite a popular resort with the rich. The FDA quickly denounced that claim, saying only FDA approved drugs could use that line. “We took her to the emergency room to have her stomach pumped, and the doctor said if she hadn’t had a good breakfast that morning, she would’ve died,” she said. And, in the 1970s, there were much more interesting sugar-laden, but vitamin-fortified cereals to appeal to our tastes. CLICK HERE TO TURN ON NOTIFICATIONS. Maybe Sour Patch Cheerios for the kids or IPA Cheerios for the adults – high in fiber AND alpha acids. ( Log Out /  The product would allow overworked, under-rested, mothers an easy and semi-nutritious way to feed their children.

Both were products of the Seventh Day Adventist belief in clean eating and suppressing our base animal desires. The first cereal was actually called CheeriOats because it was made from oats but graduated to be renamed Cheerios …

Invented at … John Harvey Kellogg promoted this low-fat, low-protein diet that was high in grains, fiber, and nuts. This was how General Mills gained the now globally consumed product they have now. Click to share on Facebook (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Tumblr (Opens in new window), Submit to Stumbleupon (Opens in new window), Undercover video raises questions about absentee ballot handling in Somali community, Republicans say, $300,000 worth of vintage cars stolen from St. Paul body shop, Man suspected of shooting at St. Paul officers found in St. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. John Harvey’s corn flakes were pretty tasteless and boring, at least for the non-Adventist public. He was 99. Over the years to retain market General Mills released a variety of flavors of Cheerios. Invented at the dawn of World War II in 1941, and the year both of my cooky parents were born, they were originally called Cheeri-Oats. December 12, 2010 by 2017 revision Leave a Comment. here. One campaign was the creation of their lucky charm Cheery O’ Leary who was an animated character distributed mainly in printed form through the 1940’s as TV did not exist widely then. Lester Borchardt – Cheerios were invented by Lester Borchardt in 1941. Cheerios were never a staple in our household.

Cheerios made their world debut in 1941 when a physicist working for General Mills named Lester Borchardt developed a machine that puffed oats. A snippet of the Cheerios Kid & Sue, from one of their 1950’s commercials. Cheery O’Leary became the mascot for the brand and the next major successful campaign was that Cheerios sponsored a famous radio show in America called The Lone Ranger which continued for 20 years. In his time at the company, he worked on projects ranging from food processing to high-altitude spy balloons to high-tech optics used by the Allies in World War II. Guess which food product gets to blow out the birthday candles this week – 75 of ‘em? General Mills changed the business forever, when they tasked physicist and employee Lester Borchardt with inventing a machine that would puff oat dough into a crunchy, ready-to-eat cereal. Learn how your comment data is processed. His daughter-in-law Mary Borchardt said the family’s connection with Cheerios was even life-saving. The first was Cinnamon Nut Cheerios in 1976, followed by Honey Nut Cheerios in 1979. It was 1941, and Lester Borchardt had a crazy idea. As I talk about in my new book, Brand New Name, Cheerios started out as Cheerioats.

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In 1941, Lester Borchardt was a physicist working for General Mills in Minnesota. General Mills executives had heard about research being conducted in Chicago on a different fortification process. The inventor spent 36 years at General Mills before retiring in 1969 as vice president and director of research. David Hanners can be reached at dhanners@pioneerpress.com or 651-228-5551. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in …

Borchardt’s inventions made Cheerios an American icon. The timing of the new cereal being introduced also helped to address common health problems which were a result of unhealthy eating. The group wouldn’t let General Mills use the process. A dozen patents carry his name as inventor, said General Mills spokeswoman Maerenn Ball.