One reviewer commented that the show "is no mere ... reproduction of her Internet channel. A leading-edge research firm focused on digital transformation. In 2016, Forbes magazine ranked Ballinger as the ninth highest-earning YouTuber. In March 2009, however, a Miranda video called "Free Voice Lesson" quickly became a sensation. She arranged her own appearances and publicity for the first nine months but soon decided that she needed a professional manager. "Haters Back Off" was the first Netflix show based on a YouTube star, and the series lasted for two seasons on the streaming service. In 2015, Ballinger was a guest co-host on The View, appeared as Miranda on The Grace Helbig Show and released a best-selling book, written in Miranda's voice, Selp-Helf. In her videos and stage act, the narcissistic character sings and dances badly, discusses current events that she misunderstands, gives inept "tutorials", collaborates with other YouTubers, and rants about her personal issues and her critics, whom she calls the "haters". BuzzFeed called Miranda "The Queen of Twitter".

In June and July, both as herself and as Miranda, Ballinger starred in a six-episode beauty series parody, called How to Makeup, on the I Love Makeup YouTube channel operated by Collective Digital Studio. From 2007 to 2009, Ballinger performed for Disney in California, gave private voice, movement coaching and piano lessons to children, and performed at parties and cabaret spaces. Ballinger is close with pop singer Arianna Grande, her brother Frankie Grande, child star JoJo Siwa, in addition to other celebrities and influencers. Ballinger was raised with her three siblings, Rachel, Trent, and Chris, in Santa Barbara, California, according to her Facebook page. Ballinger has said in multiple interviews that she was inspired by real women in her college vocal performance program to create Miranda, as well as the countless YouTube videos she saw of not-quite-talented people trying to become famous with their covers of pop and Broadway music. Nevertheless, she says that she gets the most satisfaction from her live performances. A tour in early 2017, and later performances that year, were billed as "Miranda Sings Live ... You're Welcome" and involved Miranda celebrating her own funeral. The comedy series featured Miranda Sings trying to become famous by achieving online fame. link in my bio. Flynn looks miserable, but I promise he’s having fun. Ballinger has also appeared or hosted as Miranda at award shows and given benefit concerts and workshops. Us Weekly called the segment "the most hilarious game night ever", Entertainment Weekly called it "riveting", and People magazine wrote: "It's the most wonderful trainwrecked game of Pictionary you'll see this holiday season". Ballinger appeared in a series of 2016 DiGiorno pizza commercials.