However, Bill Turnier never heard his father explicitly state that he would have rather done anything but work for Nabisco.
Seven years later, he left New Jersey with his wife and relocated to Salt Lake City, where he spent time gardening and became an avid fan of the Utah Jazz.
In 1973, Turnier retired from Nabisco. Hydrox cookies were and still are fairly popular in their own right, despite their medicinal-sounding name (they actually share their moniker, intended to be a mashup of hydrogen and oxygen, with the Hydrox Chemical Company). “The Hydrox’s ornamental pattern is at once cruder and more delicate than the Oreo’s; the ridges around the edge are longer and deeper, but the center comprises stamped-out flowers, a design more intricate than the Oreo pattern,” Golderberger wrote. Bill Turnier has those detailsstories and memories of his dad, a former mail boy-turned-design guru who also put his imprint on the Nutter Butter and the Milk-Bone. The circle has many mystical meanings including a circle of life, creation, infinity, power, love, and most importantly, change. The company won't, however, say that he made the design. The geometric pattern of a dot with four triangles radiating outward is a symbol that once again connects Oreos with the history of the First Crusade. ", Like the cookie itself, the Oreo's emboss can be divided into component parts. During the manufactured cookie's boom in the early 1920s, Turnier was making rounds in the Nabisco factory as part of the mail team. According to Atlas Obscura, four years before Nabisco introduced their Oreo cookie to the snack market, rival sweets company Sunshine Biscuits crafted the Hydrox — a biscuit cookie comprised of two stamped chocolate wafers held together by vanilla cream filling. Here’s a cookie collection worth checking out. An average of 3 billion consumers buy Oreo packages each year, making Oreo the top-selling cookie of the 20th century. "My dad would go in and get this enormous bag of [them]. Hydrox was even able to stay afloat during Oreo’s rise to stardom due to the fact that they’re kosher and well-liked within the Jewish community. Experts believe the design for the Nabisco symbol arose from the Cross of Lorraine, which was carried by the Knights Templar during the First Crusade in the 11th century. Here's everything you need to know about the logo on your favorite Oreo cookie. We know–can a cookie company really be embroiled in that much drama? You tryna be tricky? An American staple since 1912, the Oreo has a flavor that contrasts sweet cream and crisp chocolate cookies. Turnier's most significant call, however, came from Nabisco itself. Turnier eventually traded letters for blueprints, moving up the ranks to become a member of the engineering department.
Over its lifetime, the classic Oreo has spawned a ragbag of related products, like the dense double-stuffed cookiean Oreo look-alike with cake-made wafers, and mint, vanilla or peanut butter fillingsor original Oreos draped in fudge. He claims to have no artistic talent, but he definitely has his father's knack for detail. "He always thought that the world would have been his apple if he'd had [a college degree]. The makers of Oreo took the design of a cookie called “Hydrox,” and despite it’s less-than-appeasing name, it was truly the first chocolate sandwich cookie with creme in the middle. '", Bill Turnier recalls that his father also fielded complaints about the four-leafed flower. This copy of the original blueprint hangs in Bill Turnier's Chapel Hill home.
Never again will you overlook that very special design while eating an Oreo.
In an even more fundamental fashion, however, the Oreo’s form leaps across stylistic boundaries.”. Schematic of a snack: William A. Turnier's 1952 blueprint of the Oreo design and the cookie today. “Still, it is the Oreo that has become the icon.”. According to Bill Turnier, the company needed his father's help to confirm aspects of the Oreo's design in order to build a lawsuit against a company making a copycat cookie in Trinidad and Tobago. Released to the public in 1912, Nabisco’s Oreo quickly became a household name and has since been dubbed “America’s Favorite Cookie.” But at what cost? A circle topped with a two-bar cross is a Nabisco logo that stands for a European symbol of quality. "We have no way of knowing who came up with the actual visual concept of what each new cookie/ cracker product would look like," wrote an archivist for Kraft Foods Corporate Archives, who wishes to remain unnamed, in an email to the Indy.
Seven years later, he left New Jersey with his wife and relocated to Salt Lake City, where he spent time gardening and became an avid fan of the Utah Jazz.
In 1973, Turnier retired from Nabisco. Hydrox cookies were and still are fairly popular in their own right, despite their medicinal-sounding name (they actually share their moniker, intended to be a mashup of hydrogen and oxygen, with the Hydrox Chemical Company). “The Hydrox’s ornamental pattern is at once cruder and more delicate than the Oreo’s; the ridges around the edge are longer and deeper, but the center comprises stamped-out flowers, a design more intricate than the Oreo pattern,” Golderberger wrote. Bill Turnier has those detailsstories and memories of his dad, a former mail boy-turned-design guru who also put his imprint on the Nutter Butter and the Milk-Bone. The circle has many mystical meanings including a circle of life, creation, infinity, power, love, and most importantly, change. The company won't, however, say that he made the design. The geometric pattern of a dot with four triangles radiating outward is a symbol that once again connects Oreos with the history of the First Crusade. ", Like the cookie itself, the Oreo's emboss can be divided into component parts. During the manufactured cookie's boom in the early 1920s, Turnier was making rounds in the Nabisco factory as part of the mail team. According to Atlas Obscura, four years before Nabisco introduced their Oreo cookie to the snack market, rival sweets company Sunshine Biscuits crafted the Hydrox — a biscuit cookie comprised of two stamped chocolate wafers held together by vanilla cream filling. Here’s a cookie collection worth checking out. An average of 3 billion consumers buy Oreo packages each year, making Oreo the top-selling cookie of the 20th century. "My dad would go in and get this enormous bag of [them]. Hydrox was even able to stay afloat during Oreo’s rise to stardom due to the fact that they’re kosher and well-liked within the Jewish community. Experts believe the design for the Nabisco symbol arose from the Cross of Lorraine, which was carried by the Knights Templar during the First Crusade in the 11th century. Here's everything you need to know about the logo on your favorite Oreo cookie. We know–can a cookie company really be embroiled in that much drama? You tryna be tricky? An American staple since 1912, the Oreo has a flavor that contrasts sweet cream and crisp chocolate cookies. Turnier's most significant call, however, came from Nabisco itself. Turnier eventually traded letters for blueprints, moving up the ranks to become a member of the engineering department.
Over its lifetime, the classic Oreo has spawned a ragbag of related products, like the dense double-stuffed cookiean Oreo look-alike with cake-made wafers, and mint, vanilla or peanut butter fillingsor original Oreos draped in fudge. He claims to have no artistic talent, but he definitely has his father's knack for detail. "He always thought that the world would have been his apple if he'd had [a college degree]. The makers of Oreo took the design of a cookie called “Hydrox,” and despite it’s less-than-appeasing name, it was truly the first chocolate sandwich cookie with creme in the middle. '", Bill Turnier recalls that his father also fielded complaints about the four-leafed flower. This copy of the original blueprint hangs in Bill Turnier's Chapel Hill home.
Never again will you overlook that very special design while eating an Oreo.
In an even more fundamental fashion, however, the Oreo’s form leaps across stylistic boundaries.”. Schematic of a snack: William A. Turnier's 1952 blueprint of the Oreo design and the cookie today. “Still, it is the Oreo that has become the icon.”. According to Bill Turnier, the company needed his father's help to confirm aspects of the Oreo's design in order to build a lawsuit against a company making a copycat cookie in Trinidad and Tobago. Released to the public in 1912, Nabisco’s Oreo quickly became a household name and has since been dubbed “America’s Favorite Cookie.” But at what cost? A circle topped with a two-bar cross is a Nabisco logo that stands for a European symbol of quality. "We have no way of knowing who came up with the actual visual concept of what each new cookie/ cracker product would look like," wrote an archivist for Kraft Foods Corporate Archives, who wishes to remain unnamed, in an email to the Indy.